2013-11-10_122556  

Travelers we are in the journey of memory.
Aboard together we might and get off at different times
记忆是趟旅程,同时间,我们一起上了列车,却在不同时间下车。

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2013-11-10_122110  

这是记忆体厂商Kingston金士顿拍摄的微电影广告,改编至真实故事(遗孀请愿 经典「Mind the Gap」重现伦敦地铁),故事的缘由从英国伦敦的地下铁开始。

2013-11-10_130358  

以下部分内容截录至Kingston金士顿活动网页

在英国伦敦地下铁,一句超过50年历史的「Mind the Gap」,是玛格丽特(Margaret McCollum)与亡夫奥斯华(Oswald Laurence) 每日的唯一连系。「自从他去世,我甚至会坐在月台上等著下一班列车到来,直至我听见他的声音。」

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不过,就在去年11月,玛格丽特忽然发现她再也听不到奥斯华的声音了!原来,地铁站全面更换了新的数位系统,取代了原本的录音…

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伤心的玛格丽特(Margaret McCollum)询问了站台是否可有机会可取回丈夫的声音档,当下站员是表示抱歉无力帮忙,至此之后站员再也没已看见她了。

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一个月以后,当玛格丽特(Margaret McCollum)提著行李再度回到这个月台时,站员交给她一个记忆体(随身碟),接著说:「his voice is our mutual memory.」 他的声音是我们共同的回忆。

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但其实我最喜欢这部微电影里,玛格丽特(Margaret McCollum)与站员最后一段话。

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站员问说: Are you going somewhere?

玛格丽特(Margaret McCollum)回说: Yes, I can go on from here now. I have my memories.

整出剧里,只有在最后一幕的置入Kingston金士顿,但这个Memory的深刻度绝对让你留下难忘的印象。

2013-11-10_125811  

Travelers we are in the journey of memory.
Aboard together we might and get off at different times.
Still, memory lighters.
A Memory to Remember

记忆是趟旅程,
同时间,我们一起上了列车,
却在不同时间下车。
然而,记忆不曾下车,
记忆 永远都在

A Memory to Remember 记忆月台 (完整版)



这个微电影动人之处在于将厂商的产品特点融入于剧情当中,过程中堆叠Memory情绪,当消费者情绪随著影片的发展而越来越浓烈时,此时锋回入转将所有重点收敛在一个小小的Memory记忆体内,看完后也只能拍手叫好!!!!

Good idea!!

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附上电影里配乐歌词,一部剧里除了台词动人外,配乐也往往是加分的关键。

 

2013-11-10_130140  

It Was May 词 / 蔡柏璋 曲 / Annie

It was a tuesday morning in May and as I awoke
I saw the sun against your dear face

It was the years lovely smile
The breeze was fresh and throughout the garden linger the sense of roses

It was may and I cannot forget that we sang together
The more time passes the more I remember

The air was fresh and the song so sweet
Oh it was may, it was may

You sang the love of my heart, the love of my heart
You are going far away, you are leaving me

And I was count the hours when were you return?
Without doubt I say, I will return when the roses bloom again

And I sang the love of my heart, the love of my heart
You are going far away, you are leaving me

And I will count the hours when were you return
And you say, I will return when I hear your voice again

I will return as promise when the roses bloom again

 

 

 

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