他发现国内有很多非常好的旅游项目,花了重金去规划、建设,建好之后再找另一个运营方,但最后结果大多是失败,针对这一点,洪清华提出了规划、投资、运营、营销「一条龙」体系。
He noticed that there are plenty of great tourism projects in China. People spend a lot of money to plan and construct and then find another operator to take over upon completion. However, it usually turns out to be a failure. In response, Qinghua Hong proposed a "one-stop" system of planning, investing, operating, and marketing.
围绕旅游产业链,如今的洪清华手中掌握著驴妈妈、奇创、景域营销、景域旅发等三十余个全资、控股或参股的公司,覆盖旅游规划、景区运营、旅游营销、网红酒店等多种业务,形成了别具特色的「景域模式」。
On the tourism industry chain, Qinghua Hong owns more than 30 wholly-owned, holding or share-holding companies to date, including Lvmama, Kchance, Joyu TMS and Joyu, which cover tourism planning, scenic area operation, tourism marketing, online popular hotels and other businesses, forming a unique "Joyu pattern".
Although he has been working in the tourism industry for 18 years, Qinghua Hong feels that its still not long enough. He compares himself to the "coral worm" of the tourism industry."I will use my body to pile up the island reef and rush out of the sea to make contributions to the tourism industry."