因为《我的前半生》

父老乡亲们向我翘起大拇指

「高大上」的咨询顾问啊！

回头想来，此言非虚

你看，高跟鞋蹬得气势逼人

大江南北到处出差，永远都在上班

贺函男神说的，「拿人钱财，与人消灾」

「高大上」也并不好当

本期」神秘嘉宾"为你揭秘咨询顾问的真实生活！

"高大上"的咨询顾问_腾讯视频 https://v.qq.com/x/cover/h0550e3rgg7/h0550e3rgg7.html

谢谢收看！请给我们留言分享你的想法或继续提问！

本集全集中英翻译稿如下

oday our special guest is... ME! Surprise!

今天我们的特别来宾是...我！惊喜！

Yes, today Im inviting myself to talk about

what its like to be a consultant

是的，今天我邀请我自己来谈谈做咨询顾问是什么样的

As many of you guys know, consultant is a very mysterious job

正如你们很多人知道，咨询顾问是一个很神秘的工作

just like FBI

就像FBI

No, Im kidding

不，我在开玩笑

but there is a lot of confidentiality involved in the job

但这个工作的确有很多保密性

that is why I think, me myself, as an ex-consultant, is probably the best guest to invite to talk about todays topic

所以我认为，我自己，作为一个前咨询顾问，可能是最好的嘉宾来谈今天的话题

Plus, it is fun to invite myself to my show, right?

再说，自己请自己做嘉宾也挺有趣的

Why did I decide to become a consultant? 我为什么做咨询顾问？

The answer is really simple

答案其实很简单

I think it is the quickest and the best way to train your business skills

我认为这是最快最好的训练你的业务技能的渠道

from softer skills like communication, stakeholder management, teamwork, leadership

从软技能，比如交流管理技能，团队合作，领导能力

to hard skills like excel modeling, or creating a powerpoint presentation

到硬技能，比如excel建模，或创建一个powerpoint演讲

You will definitely get the chance to work with clients from different functions

你一定会有机会和不同部门的客户工作

which is a great way to broaden your business experience and knowledge

这是拓宽你的业务经验和知识的好方法

plus if you are lucky enough, you will also get the chance to work across different industries or travel around

另外，如果你足够幸运，你也能获得不同行业或旅行各地的工作机会

which is not what most of the jobs could offer

这不是大多数的工作可以提供的

What is a consultants life like day-to-day? 咨询顾问的日常是什么样的？

Well, first thing to get out

第一个要讲清楚的就是

It is nothing like "House of Lies", please!

这完全不像「谎言堂」里讲的， 拜托！

maybe a little bit...

也许有那么一点点...

We usually work as a team of 2-3 analysts and associates

我们通常有一个团队，两到三个初级或高级咨询顾问

plus a project manager, plus an

associate partner and a senior partner

再加上一个项目经理，加上初级合伙人和高级合作人

At the beginning, we really do a lot

of reading, a lot of research on

在开始的时候，我们做大量的阅读，大量的研究

what is the industrys latest trend

行业的最新动向是什么

and really trying to understand what is the biggest problem that the client is asking us to solve

真正了解客户要我们解决的最大问题是什么

then the project manager usually will help to break down the big problem into smaller pieces

然后项目经理通常会帮助把大问题拆解成小部分

and every individual analyst or associate will own one to several pieces of the work-streams

每一个咨询顾问负责一个或几个问题

and we will do a lot of problem solving on our individuals or as a group

我们会自己或集体一起解决一些问题

but ultimately you will be the one owning your own work-streams

但最终，你是负责自己的那几个问题

and really conduct a lot of analysis, research external data, interview experts

进行大量的分析，研究外部数据，访问专家

and usually at the end, we will put all the pieces of the puzzles together

通常最后，我们会把各个部分拼起来

and present to the client a really nice deck

为客户提供一个完整的书面方案

but more importantly, all the important findings in a month or six weeks time frame

但更重要的是，在过去一个月或六个星期的重要发现

I had my highs and lows

我有过好的和不好的日子

I worked from 60 hours to 100 hours (per week)

我一周工作过60小时到100小时不等

I literally had time when I was feeling that I was going to faint in the office when I stared into the lights

我曾经有过在办公室看到灯要晕倒的感觉

It was really tough

非常辛苦

There are definitely moments that I felt very proud

但我也有感到非常自豪的时刻

When the client was telling you "That is it! Youve really helped us to nail it! to find the answer!"

当客户告诉你「就是它！你真的帮助我们找到答案！」

That is a moment of pride

这是一个值得骄傲的时刻

and as a consultant before, I definitely had a couple of those moments

以前做咨询顾问的时候，我有过几次这样的时刻

but ironically enough, those are also the projects where I worked the longest hours

但讽刺的是，这些也是我工作时间最长的项目

The most interesting difference and common problems Ive seen across companies 作为咨询顾问，我所见过的公司之间最有趣的不同与相同之处

Its very interesting that you will observe there are definitely common problems that every company face

非常有趣的是你会看到每个公司都存在的共同问题

but I think the most interesting part is the culture

但是我觉得最有趣的部分是公司文化

Some companies move really fast; some

companies move really slow

有些公司动作非常快; 有些则很慢

and some companies always want things to be perfect

有些公司总是想把事情做到完美

or some really doesnt care, they just care about moving really fast and are not afraid of breaking things

而有些则完全不担心，他们只管做事， 不怕出错

but there are definitely a lot of common problems that Ive seen across all kinds of companies

但我在所有类型的企业中绝对看到很多共同的问题

The first is the data problem

首先是数据问题

Everyone knows data is super important

每个人都知道数据超级重要

but every single company Ive worked with has data quality issues

但是每一个公司都有数据质量问题

Isnt that interesting?

是不是很有趣？

and second is communication

第二是交流问题

Different divisions or functions usually are very siloed

不同部门通常都非常孤立

People dont know what others are working on

人们不知道别人正在做什么

which often times creates

inefficiency

这往往造成效率损失

Goods and bads about being a consultant 做咨询顾问的好处与坏处

Well, the goods are a lot

有很多好处

One, you get really awesome business training

首先，你会得到非常好的业务训练

which is not most of the place would offer in a very quick two years

这不是大多数的地方会在很快的两年内提供的

You get the opportunity to work on many different functions, train your business skills

你有机会在许多不同职能工作，训练你的业务技能

which definitely pave a way for your future

career development

这为你今后的职业发展铺路

and second, opportunity to work with senior leaders even at a very young age

第二，在很年轻的时候有机会与高层领导一起工作

its not only the client you work with, but also the partners in your company

不仅是你的客户，还有你公司的合作人

who often times would become a really good mentor and advisor to you

很多时候他们会成为一个很好的导师和顾问

And third, if you are lucky enough as I said before, you get the opportunity to work across many different industry

第三，如果你足够幸运，就像我之前说的，你有机会在许多不同的行业工作

and travel around a lot of beautiful places

去很多美丽的地方出差

and the fourth, which is also a very important point why a lot of people go to consulting

第四，这也是很重要的一点，为什么很多人去咨询

Consulting company usually offer people

opportunity to go to business school after two years

咨询公司通常会在两年后给人们提供机会去商学院

and they will pay for your tuition, as long as you come back work for the firm again for another two years

只要你读书后回来为公司再工作两年，他们就会支付你的学费

which is really a good deal

这实在是一个很好的安排

and the bads...

不好的事情...

so the bads... obviously number one - the hours

不好的事情有......很明显，工作时间

and second, I think Ive touched about it before

第二，我之前提到的

You dont necessarily always get the opportunity to pick your project

你不一定总是有机会选择你的项目

so you dont always get to work on different industries or in different places

你不能总是去不同的行业或在不同的地方工作

It really depends on project availability

这取决于有哪些项目存在

depends on your previous project experience

取决于你之前的项目经验

and ironically enough, if you are successful, if you did a really good job in your previous project

讽刺的是，如果你成功了，如果你在之前的项目表现很好

youre more likely to become an expert

in the same industry

你就更有可能成为同行业的专家

because people trust that you have that knowledge and could do a good job for the next company

因为人们相信你的能力与知识能做好下一个同类型的工作

and the third might be more controversial to say

第三点说起来可能有点争议性

I dont think consultants always get the opportunity to drive the impact that they want to

我不认为咨询顾问总是有机会如他们所想，创造价值

Sometimes because of politics, the

recommendation have to change

有时是因为公司政治，建议必须改变

and often times, the consultants dont stay long enough through execution

而很多时候，咨询顾问不能留足够长的时间到执行阶段

Whats the career path for consultant? 咨询顾问的长期职业发展如何？

Well, usually there are two major paths

通常有两个主要的职业道路

One, work really really hard, and become a partner in the firm

一种是工作非常努力，成为公司的合伙人

and the second, you could get a few years of training and then go out to work for a corporate

第二种是，在几年的培训后，走出去到企业工作

and there are really a lot of choices, if you go to corporate

如果你去企业，选择真的很多

You could work on strategy, marketing, sales, operations, finance - You name it

你可以做企划，营销，销售，运营，财务， 随你想

And nowadays, its also very popular to become a product manager or program manager in a Tech company

如今去技术公司做产品经理或项目经理也很流行

Whats required to be a good consultant? 做一个好的咨询顾问要具备哪些条件？

Well, there are a couple of things that every single consulting firm will talk about

每一个咨询公司都会说到这样几件事情

You have to be really eager to learn and a very fast learner

你必须非常渴望学习并且学得非常快

And second, you have to have very good

problem-solving skills

第二，你必须有很好的解决问题的能力

You have to be very analytical, being able to tell insights from data, break down big problems into small

你要能做数据分析，把大问题化小

and really solve them even if they are very ambiguous at the beginning

即便问题一开始很模糊不清，也要能想办法解决

You have to have really good stakeholder management skills and communication skills

你必须有很好的管理和沟通技巧

Teamwork is definitely super important

团队合作绝对是超级重要

You will have to switch your project teams from time to time

你经常要换项目团队

so at the beginning, we usually do a team learning session together

所以在开始的时候，我们通常会做一个团队了解活动

so that everyone could take advantage of others strengths

让每个人都可以借用他人的长处

and also dont get tripped off on some styling things during the project

也防止在项目中由于风格不一而闹矛盾

Theres no time for drama

没有时间闹矛盾

And lastly, as you grow more senior

最后，随著你的成长

leadership and expertise in certain functions or industries will definitely become more and more important

领导力和专业知识肯定会变得越来越重要

How to be successful in interviews for consultant? 如何在咨询顾问的面试中成功？

Usually there are 2-3 rounds for a consulting firm interview

咨询公司面试通常有2-3个回合

and sometimes there will be a written test involved

有时会有笔试

In the in-person interview, there are usually two parts

在面试中，通常有两个部分

One is the behavior part

一个是行为部分

So they will ask you a lot of questions about your previous experience

他们会问很多关于你以前经历的问题

to demonstrate your teamwork, leadership, communication skill, problem-solving - You name it

证明你的团队精神，领导能力，沟通能力，解决问题的能力，你能想到的所有事情

Everything we just mentioned thats important to be a successful consultant

我们刚才提到作为一个成功的顾问需要具备的重要条件

And the second part is they will do a couple of case studies with you

第二部分，他们会和你做案例分析

Often times it is a simple business questions like

通常这是一个简单的商业问题，比如

Why did revenue decline?

为什么收入下降？

Or, when the company think about entering a new market, what are the things they need to consider?

或者，当公司想进入一个新的市场，什么是他们需要考虑的事情？

There are definitely a lot of books that could help you to understand how to crack those questions

市面上有很多的书可以帮助你了解如何破解这些问题

and a very famous one is called "Case in Point"

一本非常有名的叫「Case in Point」

so in the interview, stay structured, do your math right, and communicate very clearly will definitely help you succeed

所以在采访中，有条理，把数学做对，并表达清晰，一定会帮助你成功

Memes 口口相传

Consultants always travel around with luxury experiences 咨询顾问总是可以到处旅游并且有奢华的享受

like first-class flight, 5-star Michelin restaurants, or 5-star hotels

比如头等舱，5星级米其林餐厅，或5星级酒店

Hmm.. How do I feel about it?

嗯..我怎么觉得呢？

Definitely this!

当然是这个！

But I will caveat it is not always true

但我要说清楚并非总是如此

Sometimes you do get the chance to fly first-class because you are flying really long distance

有时候，因为你真的飞很远，你会做头等舱

You do get the chance to stay in a better hotel, 3-5 stars often

你通常会住三星到五星酒店

And restaurants, well, we dont really waste all our clients money on restaurants

还有餐馆，我们真的不浪费客户的钱在餐馆上

but we definitely do fancy dinner when we wrap up a project, just as a way to celebrate

但当我们项目结束，作为庆祝，我们一定会去吃一顿大餐

One thing I would say is that consultants work really really hard

有一件事我要说的是，咨询顾问工作真的很辛苦

so the companies are also trying to treat them as well as possible so they can focus more on work

所以公司也试图尽可能地提高待遇，使他们能够更专注于工作

Consultants are only invited when there is a big problem 咨询顾问只有在公司出现危机的时候才被雇佣

Hmm... I feel...

嗯......我觉得......

This is definitely not true

这肯定是不正确的

Although a lot of companies will invite consultants when they do have big problems

虽然很多公司会在有大问题的时候请咨询顾问

there are often times projects that we focus on growth

我们也经常做增长方面的项目

We usually help clients to figure out what are the next level of growth we could achieve

我们通常帮助客户决定增长的下一个契机

what are the new markets they should have step into

应该进入什么新市场

what are the new products they should consider building

应该考虑建立什么新产品

so its not always about bad things!

所以并不总是坏事！

Next time when you see consultants in your corporate, dont freak out!

下次你看到咨询顾问在你的公司时，请不要惊慌！

It doesnt mean that your company is in trouble!

这并不意味著你的公司有麻烦了！

Junior consultants hourly pay is even less than McDonald 咨询顾问初期每小时的工资比麦当劳还少

But fortune will come to you once you become a partner

但是，一旦你成为合伙人，就会很有钱

I definitely feel a poop-face about this one!

我明显会给个「粑粑脸」

I dont know if its true or not comparing to the McDonalds pay

我不知道和麦当劳的比较是真是假

I never looked into it

我从来没去验证过，

but we definitely didnt get paid as much as we should given the hours that we work on

但考虑到我们的工作时间，我们绝对赚的比该得的少

but I think it is also because while you are working, you are actually getting a fair amount of business training

但我想这也是因为在工作时，你也得到很多的业务训练

but it is true that once you become a partner, that you will get a lot of money

一旦你成为合作人，你倒是真的会赚很多钱

Consultants usually deliver a beautiful deck and then check out 咨询顾问经常是纸上谈兵，并不执行实际操作

Well, as I said before, it is true sometimes

正如我之前说的，这有时候是真的

and I will give it a poop-face

我会给它一个「粑粑脸」

But it is not up to consultants

但这不在于咨询顾问

because usually the cost for consulting firm is really really expensive

因为通常请咨询公司非常贵

so the company wouldnt be able to afford having the consultants stay on for a long period of time

所以公司一般无法承担一直留著咨询顾问

so what happens usually is that they align on the final strategy with the consultants

所他们通常与咨询顾问定好最后的策略

and then they will have their only internal team to carry out the implementation

然后由内部团队来执行

Consultants always talk about things in three 咨询顾问总是概括事情为三项

Its the magic number! Yes definitely, and I love this!

这是一个神奇的数字！是的，我爱这个！

Although I think during this show, I didnt always stick to the rule of three

虽然我在这个节目中，可能并没有始终坚持这个「事事为三」的原则

but having three key takeaways is definitely super powerful

但是总是给出三个关键点，绝对是超级强大

别忘了，我们在很多地方等著你哦！

每周末更新！敬请期待！

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