AnandTech對Gpu Turbo技術的解析（第七篇）

10 人贊了文章

點擊鏈接查看第六篇：AnandTech對Gpu Turbo技術的解析（第六篇）

原鏈接：Huawei』s GPU Turbo: Valid Technology with Overzealous Marketing

原標題：Conclusion: Still A Plus, But

原標題翻譯：結論：A+，但是……

Back in 2015, AnandTech was in the extraordinary position to be the first western publication to actually meet with HiSilicon, reporting on the Kirin 950 from their Beijing media briefing. One of the things I still remember from back then was a definitive sense of humility and a very good sense of self-awareness in regards to the company』s products. Things have changed a lot in the past three years, and Huawei as a company has grown considerably since then.

早在2015年，AnandTech就擁有不同尋常的地位，我們是第一個與HiSilicon（海思）會面的西方媒體，那時HiSilicon在北京媒體發布會上發布了麒麟950。從那時起，我們就記得，華為對公司產品保持絕對的謙虛且擁有非常良好的自我認知，但是在過去的三年里，情況發生了變化。也就是從那時起，華為進入了高速增長期。

Huawei and Honor combined now sell 153 million smartphones a year, and Huawei is now the second largest smartphone manufacturer worldwide, recently overtaking Apple. Honor claims it is fifth worldwide. Huawei has also stated that it will raise its future R&D budget from 15% of total revenue (US$13.23 billion) up to 20-30% during the race to 5G. Both are major players in this space, to the point where Huawei』s in-house silicon design team, HiSilicon, creates its own SoCs to help differentiate its products from those based on Qualcomm and MediaTek SoCs.

華為和榮耀每年和及銷售了1.53億部智能手機，目前華為是全球第二大智能手機製造商，最近剛剛超過蘋果。榮耀聲稱它是全世界第五名。華為表示將在未來把研發預算從15%提高到20%-30%，直到5G時代，華為和榮耀都將是智能手機市場的主要參與者，同時華為旗下的HiSilicon團隊會持續提供自主研發的Soc以便和其他採用高通和聯發科處理器的競爭對手進行區分。

The explosive growth from Huawei not only goes into R&D, but also marketing. As the company has expanded, we have seen smartphone launch after smartphone launch held in glamorous places in Europe, along with perhaps the biggest sampling program for smartphone launches ever: all members of the invited press to the show, typically around 500-2000, are sampled. This is compared to Samsung and Apple who offer limited units to select press only, or LG who does both unit distribution at briefings (30+) and sampling to press. With the desire to gain brand awareness, and recognition, Huawei has gone into overdrive with its methodology, which has been a metaphorical double-edged sword – while delivering innovative solutions on the technical side, the brand message in some ways strayed from its more humble roots.

華為的爆炸式發展不僅體現在研發階段，營銷階段也同樣發展迅速。隨著華為的擴張，它們不斷在歐洲推出新手機，同時送給媒體的測試機數量也是最多的。幾乎所有受邀參加發布會的媒體都收到了測試樣機。相比之下三星和蘋果只提供有限測試樣機，而LG只提供三十多台測試機。為了更快的擴張市場和獲取認同感，華為的方法論似乎有些過激了。這是一把雙刃劍，雖然華為提供了一些技術上的創新方案，但從某方面來講華為丟掉了自己的初心。

Developing technologies like GPU Turbo is going to be key for Huawei. Huawei has obvious gaming performance, image quality, and power efficiency deficits to Qualcomm』s Snapdragon. Playing with the silicon die for price/performance/area is a balancing act and will offer some gains, but typically at the expense of other specifications. This is why GPU Turbo is important: development of GPU Turbo is a "free" efficiency gain from a hardware perspective. Rather than involving new silicon, its developed through a dedicated software effort, and as a result of the gains the feature is being rolled out across the range of smartphones that both Huawei and Honor offer at retail. GPU Turbo still has ways to go, such as expanding the number of games supported, and potential improvements on the horizon, such as having a single algorithm to cover all use-cases, but the future looks good for it.

Gpu Trubo這樣的技術將會成為華為的核心競爭力。華為的處理器相比高通來說遊戲性能更弱，圖像質量更差，功耗表現更不盡如人意。平衡晶元的價格/性能/面積是一種藝術，但通常會有所犧牲。而Gpu Turbo這種技術從硬體的角度來看是一種「免費」的增益，它不需要任何的硬體改變。而只需要從軟體上作出努力。並且由於Gpu Turbo的（純軟體）特點，它可以在華為和榮耀旗下的幾乎所有零售手機上提供。Gpu Turbo在未來仍有提升空間，比如增加遊戲支持的數量，或者一些根本上的進步。比如設計一個通用的演算法。

Marketing these technologies, like GPU Turbo, is also important. Comparing the headline 60% better performance and 30% better efficiency data on the Kirin 970, with GPU Turbo, to the Kirin 960, without GPU Turbo, almost a year after the launch of the Kirin 970 and not declaring this in every presentation is a deliberate attempt at obfuscation. This is borne through Huawei』s own data in the same presentations, showing the Kirin 980 achieving minor performance and efficiency gains when the feature is enabled. The gains are still worth having, but are vastly lower than the numbers Huawei likes to promote every time GPU Turbo is mentioned.

營銷新技術很重要，採用隔代對比的方式得出數據是華為官方承認的，然而在任何一次宣傳過程中都沒有明確說明，顯然這是華為公司故意做出的混淆。華為在發布會上表明對於麒麟980而言，Gpu Turbo可以帶來微小的性能提升和功耗改進，這些提升是值得肯定的。然而這大大低於華為每次宣傳Gpu Turbo是強調的數據。

This, along with the recent discovery of benchmark detection and acceleration to get higher scores, suggests that someone at Huawei is trying to pull the wool over the users』 eyes. It is not a good look, and despite Huawei』s explosive growth, key figures at the company are going to have to look inwards at how they want the company to be perceived on the main stage. The bigger the company is, the more it ends up under the microscope, so maintaining a level of honesty is important, otherwise the trust with the consumer is lost quick and fast. Trying to hide the real world numbers, just to get high on a performance table, just looks bad. It is bad.

結合最近的華為試圖對跑分軟體優化的行為，我們知道華為內部有人試圖欺騙用戶。這看起來不是很好。儘管華為公司發展迅猛，但公司內部的關鍵人物必須自查，以便確定華為希望它們在世界舞台上到底應該如何表現。公司越大，收到的關注也就越多，因此保持誠實是很重要的，否則就會迅速丟失消費者的信任。隱藏真實數字而只是為了獲得更亮眼的數據，這種行為看起來很糟糕。真的很糟糕。

The Final Word on GPU Turbo

對於Gpu Turbo的最後總結。

As mentioned several times in the review, now that GPU Turbo has been explained in greater detail, the technology is genuine as far as we can tell, and is likely going to be a catalyst for a new way for vendors to differentiate themselves across the mobile spectrum, as the competition will be looking into similar solutions.

正如第一章的綜述提到的，現在我們已經對Gpu Turbo的細節做出了解釋，據我們所知這項技術是真實的，並且可以為華為公司在移動終端領域帶來競爭上的優勢，而競爭對手可能也會採取類似的解決方案。

For everything we just stated about Huawei』s presentations, we hope that the company is giving plenty of kudos and praise to the teams that had the idea, and developed the technology. In an ever competitive landscape where SoC vendors need to differentiate and try to one-up each other, technologies like GPU Turbo are emerging as innovative advantages, improving the overall user experience.

對於華為的發布會來說，我們希望華為公司能給予那些有想法並開發出技術的團隊足夠的榮譽和鼓勵。在日益激烈的競爭環境中，SoC供應商需要打出自己的差異化優勢並試圖領先一步。像Gpu Turbo這樣的技術正在成為華為的優勢，從而提高整體用戶體驗。

Time, hardware, and software permitting, we will be aiming to go and get fully accurate benchmark data with and without GPU Turbo on the Kirin 980 after its launch. Stay tuned.

如果時間/硬體/軟體允許，我們會在適用於麒麟980的Gpu Turbo發布之後對比Gpu Turbo開關之後麒麟980，並獲取準確的基準測試數據，敬請期待。

Benchmarking and Core Analysis by Andrei Frumusanu

測試和主要的分析由安德烈·弗魯穆薩努進行

Extra Analysis and Conclusion by Ian Cutress

額外的分析和結論由伊恩·卡里特斯進行

（已完結）