HR最愛問的寶潔八大問如何回答才最完美？怎麼回答離快消更近一步？
人人都想進的500強中
快消公司絕對不能錯過——僅僅寶潔一家公司
每年在中國就有 400-500 億的銷售額，整個國內快消品市場是一個百億級別的市場，有數不清的好公司。每天都離不開的洗髮水，化妝品，牙膏，喝的可樂吃的薯片，甚至有機會零距離接觸愛豆...
同時，快消也是個當「open」的行業，除特殊的研發技術崗外，不限專業、院校，對在校生的准入門檻超級友好！
以下為部分快消公司的春招流程：
寶潔：網申+在線測評-兩輪面試（一對一面試--多對一面試）-線下筆試-發放offer
聯合利華：網申-第一輪面試-第二輪面試-錄取通知
瑪氏：網申–筆試– manager單面 – AC面-offer
歐萊雅：AI網申—英文段視頻—HR視頻面試—Selection Day終極面試—offer
都說只要搞定了【寶潔八大問】，就解決了面試中90%的開放性問題。真的是這樣嗎？
是！的 ！
【寶潔八大問】作為考察 Soft skills 的標杆，獨得各公司校招面試官的恩寵。不僅僅寶潔會考，聯合利華、瑪氏、強生、歐萊雅等快消巨頭很多面試問題都是圍繞寶潔八大問展開的，甚至互聯網公司、地產公司面試也會考！
比如，龍湖地產：
敲黑板！還有沒有小可愛沒有準備好【寶潔八大問】？
沒充分準備好的話需要惡補啦！今天為大家送上超級齊全的寶潔八大問指南：
問題 關鍵詞 考查重點 回答示範...
全部熟練掌握
文末有【寶潔八大問深度解析】，回復「八大問」火速領取
以下內容牆裂建議收藏！！！
01|【寶潔八大問】 Question 1
Describe an instance where you set your sights on a high/demanding goal and saw it through completion.
第1問：舉例說明，你如何制定了一個很高的目標，並且最終實現了它。
關鍵詞：
? a high/demanding goal
? saw it through completion
考察重點：
敢於制定高目標?有良好的執行力
答題方向：
- 為什麼要設定這樣的高目標？
- 為什麼這個目標算是一個高目標？即高在哪裡？
- 想要達成這個高目標，最大的難點在哪裡？
- 怎麼克服重重難點，最終實現高目標的？
- 從中你收穫了什麼？
有團隊合作的話說明一下團隊里你的分工，對團隊的協調作用和貢獻。
回答示範：
(1) (What)Designed a show to celebrate the Anniversary of Tianjin University, and won 3rd Prize out of 18 teams.
(2) (Situation & Key Word: demanding) On the anniversary night, there was a huge celebration party, where songs, dances and dramas were played. Each school should design five shows, and our class volunteered to design one. It was a demanding goal as it was very close to the end of the term when most students were busy preparing for final exams.(3)(Task) As a sophomore student I was in charge of my class performance, which was a drama. I had to deal with the pressure from study, my classmates』 disinterest in acting, and my role as the king in the drama. (4) (Actions， Key Words: how I saw it through) First, as there were only 20 students in my class, I distributed at least one task to each student; either a role, or making tools or costumes.Second, since at the end of the term each member was busy with study, the rehearsal schedule should be reasonable and periodic. All team members cooperated well because of the low frequency and short duration of each rehearsal.Third, music and scenery were added into rehearsal in order to get close to the circumstances of the party.In addition, I emphasized the value of time and ordered every actor to respect other partners. (5) (Result) In the end, our performance was very successful. Not only did I act the 「king」 wonderfully, but also got good marks on the final exam.02 |【寶潔八大問】 Question 2
Summarize a situation where you took the initiative to get others to complete an important task, and played a leading role to achieve the results you wanted.
第2問：請舉例說明你在一項團隊活動中如何採取主動性，並且起到領導者的作用，最終獲得你所希望的結果。
關鍵詞：
? took the initiative
? get others to complete
? leading role
考察重點：
領導力?協作能力
其中，領導力是寶潔八大問的重中之重，寶潔一面二面必問問題！
可結合2個模型：
- 寶潔「5E」模型：Envision（高瞻遠矚）、Engage（全情投入）、Energize（鼓舞士氣）、Enable（授人以漁）、Execute（卓越執行）；
- 領導力模型：「目標—分工—激勵—反饋—指導—負責」，從這6個獨立的有邏輯順序的分點去分析。
答題方向：
- 你怎樣吸引/說服他人加入？
- 你如何挑選隊員並規劃時間、安排分工？
- 你如何處理隊員意見不一致或衝突？
- 你怎樣激勵隊員？如何保持隊員不掉隊？
- 你如何給予隊員反饋？
- 你如何幫助隊員獲得某項技能？
- 你如何確保項目的高效執行？
- 這個項目中最大的困難在哪裡？如何克服？
- 你的收穫是什麼？你如何看待領導力？
可準備2個例子：
- 你在這個項目中擔任leader角色並發揮領導力的例子，面試的時候先說這個例子；
- 你在某個項目中雖然沒有擔任leader角色但依然發揮了領導力的例子，可以作為對領導力的一個補充例子；
回答示範：
(1) (What) I organized a group to sing English choir on Choir Eve, visited all the dormitories in our university and sent Christmas gifts on behalf of our English Association.
(2) (Task) To broaden the students』 understanding of Western culture.(3) (Key words) took the initiative & leading role
i. Suggested the idea to the Chairman of our English Association and got his approval.ii. Asked each member of our association to offer at least three suggestions on each of the questions below:* What songs to play? * Who could join the choir? * Where should we perform? iii. Combined the other team members』 suggestions with my idea and made a decision on the questions above. iv. Organized the rehearsals, reminded the singers of each rehearsal time and place with short messages, because our singers were indeed busy and they could forget.v. Made each rehearsal as lively as possible to make the singers feel the atmosphere of Christmas, and thus motivate them to sing with emotion.(4) (Result) Many students said that they were happily surprised by our activity and they hoped we would hold such activities next Christmas. And some said they would love to join our association to learn the beautiful choir.
03 |【寶潔八大問】 Question 3
Describe a situation where you sought out relevant information, defined key issues, and decided on which steps to take to get the desired results
第3問：請詳細描述一個情景，在這個情景中你必須搜集相關信息，劃定關鍵點，並且決定依照哪些步驟能夠達到所期望的結果。
關鍵詞：
? seek out relevant information
? define key issues
? decide on the steps
考察重點：
分析?判斷?決策
答題方向：
- 當下的情景是什麼樣的？你需要實現的具體目標是什麼？
- 哪些信息是關鍵信息？哪些是非關鍵信息？如何判斷關鍵和非關鍵，依據或標準是什麼？
- 辨識關鍵信息之後，為了解決問題或達成目標，可以歸納匯總或延伸為哪些關鍵點？
- 針對這些關鍵點，你如何採取有效措施？
這個問題主要想考察的是你是怎麼處理一件事情的，可以著重講經過，這裡就不需要團隊協作。
回答示範：
(1) (What) I organized the first activity of the Management School English Association.
(2) (Situation) As the association is newly founded, not many students show interest in our activities, and we lack efficient ways of helping the existing members to improve their English.(3) (Task) We decided to make some improvements in our association, in order to help more than two hundred freshmen and sophomores with their English while publicizing our group.(4) (Actions: 利用原文的Key Words)i. Seek out relevant information:* What kind of entertainment was popular among students that also offered chances for them to learn English most effectively? * Which teacher was suitable for this position? * When were our members available? * Which place was convenient for a large attendance? * Other related factors, such as the availability of facilities and the layout of the spots.ii. Key issue: What are the weak points of the students』 English abilities? Vocabulary? Listening? Speaking? Grammar? Writing? iii. Decide on the steps to take:* Administer a questionnaire to find out the weak points of the students』 English abilities.* Work out some activities with teachers to improve the weak points.* Administer another questionnaire to evaluate the popularity of our activities and choose the top 3 to launch.* Launch the top 3 activities. (5) (Result) The Top 3 activities—Fun Vocabulary Recitation, Friends Mock Show, Devil English Corner—proved highly successful, and we hosted double the number students in our later activities.04 |【寶潔八大問】 Question 4
Describe an instance where you made effective use of facts to secure the agreement of others.
第4問：舉例說明你是怎樣用事實促使他人與你達成一致意見的。/描述一個例子，證明你用事實去說服別人。
關鍵詞：
? facts
? secure agreements
考察重點：
說服別人的能力
答題方向：
- 這是一件什麼樣的事情？為什麼需要說服別人去接受你的觀點？
- 你的觀點和對方的觀點分別是什麼？2種觀點的依據是什麼？優劣勢分別是什麼？
- 在運用客觀事實（facts）去說服別人時，你的客觀事實依據是從哪裡得來的？真的有說服力嗎？
- 你具體是如何說服別人的？
- 最後對方是怎樣的反應/給了你怎樣的評價？
這道題在實際面試中，有可能會演變成情景模擬，即面試官扮演被說服者，由你直接進行現場說服。除了最為關鍵的事實依據外，在闡述的時候還要注意措辭和語氣，有時還需要對被說服方進行安撫，以體現你處事周全。
回答示範：
(1) (What) I advanced a plan to found an English Garden in collaboration with the English association in a neighboring university.
(2) (Situation) When I was a member of the English association in our university, I realized that the activities we organized lacked uniqueness and couldn』t effectively help the students improve their English. Our neighboring university is just a five-minute walk away from us. (3) (Task) I proposed the idea to the President of the Association that we found an English Garden in cooperation with the English association in the neighboring university.(4) (Actions) i. (Key Words: disagreement) The disagreements I met included:* our school authority may dissent.* The high cost, and we didn』t have enough human resources to carry out this project.* There were too many English corners; another one was unnecessary. ii. (Key Words: facts) The facts I made use of:* Our dean approved this proposal.* Our partner was willing to provide financial assistance, and our members volunteered to design the details of the plan and implement it.* A poll showed that the current English corners did not meet the students』 requirements and lacked uniqueness. (5) (Result) Others were convinced and we successfully founded the English Garden. It』s run once a week now, each meeting attracts over a hundred students.05 |【寶潔八大問】 Question 5
Give an example of how you worked effectively with people to accomplish an important goal.
第5問：舉例證明你可以和他人合作，共同實現一個重要目標。
關鍵詞：
? worked effectively with people
考察目的：
團隊合作能力
答題方向：
- 目標是什麼？這目標是不是一定要高效合作才能完成？
- 你們是怎樣分工的，分別負責什麼？為什麼要採取這樣的分工/這樣的分工為什麼被你們認為是高效的？
- 在這樣的合作方式下，你們做出了怎樣高效的成果，來證明它確實是有效的？
可準備2個例子：
- 和靠譜隊友的默契、高效的配合，取得重要成果；
- 成功解決團隊中的衝突爭端，將團隊合作帶回正軌，依然按計劃達成目標。
回答示範：
(1) (What) Our team won the 2nd Prize in the Military Songs Competition held in our university.
(2) (Situation) In total 20 teams joined the competition, each team represented a class. (3) (Task) I was in charge of the project. We decided to make our team』s performance unique in order to win a prize. (4) (Actions & Key Words) worked effectively with peoplei. Design: I cooperated with my colleagues to plan the climax of the performance, the musical accompaniment of the songs and the whole arrangement of the narrative poem. As three members in our team were good at guitar, I encouraged them to come up with some ideas about how to use a guitar in the military songs.ii. Rehearsal: I worked together with those who were in charge of the lights, sounds and scenes to create the perfect artistic effect. iii. On stage: I reminded my fellows with gestures and eye expressions. Also, I helped a singer to cope with an emergency. (5) (Result) Our military team won the second prize in this competition.06 |【寶潔八大問】 Question 6
Describe a creative/innovative idea that you produced which significantly contributed to the success of an activity or project.
第6問：舉例證明，你的一個創意曾經對一個項目的成功起到至關重要的作用。
關鍵詞：
? creative idea
? significantly contributed
考察目的：
創新能力
答題方向：
- 為了項目成功，要解決的關鍵問題是什麼？
- 解決這個關鍵的問題為什麼需要創意？不需要創意是否解決不了？
- 你是如何產生創意的？
- 你如何具體實施了創新的想法？
- 想法實現後，對項目成功起到了多大的推進作用？
可以突出這個創新的想法對於當下項目的成功是多麼重要，而不是為了創新才創新。
滑動查看回答示範??
回答示範：
(1) (What) I suggested that we set the topic to be 「Sell Yourself」 for the annual speech contest in our school.
(2) (Situation) Each year our school holds a speech contest, the topic is randomly chosen by the teachers, for example, how to protect the environment, the importance of honesty, and so on. Students are not very excited about these topics.(3) (Task) I am quite interested in participating in speech contests, but I』d like them to be different, more exciting and more useful. So I decided to offer some suggestions to our school. (4) (Actions) i. I proposed three topics: Sell Yourself; Where I』ll be in 3 Years; Be Competitive. All focus on future job hunting and career development, which I believe are attractive topics to most students. ii. I surveyed other students and got the information that Sell Yourself seemed better, because it gave us a chance not only to say something, but possibly to sing and dance in addition to just speak.(5) (Result) My proposal was used in the Speech Contest, which was enjoyed by the students. Over 500 students came to watch the speech contest, double the previous audience size. And the participants said the topic gave them a good opportunity to show off and become more confident.07 |【寶潔八大問】 Question 7
Provide an example of how you assessed a situation and achieved good results by focusing on the most important priorities.
第7問：請舉例，你是怎樣評估一種情況，並將注意力集中在最重要事情上從而獲得你所期望的結果。
關鍵詞：
? assessed a situation
? focused on the priorities
考察目的：
分析能力?找到重點的能力
答題方向：
- 當時的情況是什麼？最主要的目標是什麼？
- 為了實現目標，需要利用到哪些資源？而當下哪些資源是有限的？
- 為了實現目標，有哪些待辦事項是需要完成的？
- 你是怎麼來判斷待辦事項的優先順序的？依據是什麼？
- 你是如何將有限的資源分配到這些優先順序不同的事項中去的？得到了怎樣的結果？
著重描述自己的分析的過程，在判斷優先順序時，可以用2個常用方法：
- 時間管理的「四象限法則」：劃分為既緊急又重要、重要但不緊急、緊急但不重要、既不緊急也不重要；
- 「二八原則」：把80%的資源花在能出關鍵效益的20%的事情上，這20%的方面又能帶動其餘80%的發展。
回答示範：
(1) (What) I once solved the problem of lack of inventory in our store in an hour.
(2) (Situation) Four stores do the promotion at the same time and our store is one of them, the largest one. The sales assistant on the previous day forgot to report that the inventory wasn』t enough and I just realized it when I arrived in the morning.(3) (Key Words: my assessment of the situation) The four promoting stores were not very far from each other, and they opened at different times. It was possible to fetch some stock from another store and make up for it later.(4) (Key Words: the priorities) To satisfy the stocking demand of the store which had the largest number of customers. (5) (Actions) I reported to the manager and offered my suggestion. He accepted it.(6) (Result) Everything went all right. The inventory in our store was sufficient, and the other store was restocked later before lunchtime.08 |【寶潔八大問】 Question 8
Provide an example of how you acquired technical skills and converted them to practical application.
第8問：舉例說明你怎樣獲得一種技能，並將其轉化為實踐。
關鍵詞：
? convert technical skills to practical application
考察目的：
學習能力?實際運用
答題方向：
- 你學習了什麼樣的技能？為什麼選擇學習這項技能？
- 你具體如何學習這項技能？
- 你如何將學到的技能轉化為實踐？結果如何？
主要考察快速學習能力，以及會不會靈活運用，所以重點放在你如何快速學習並在實際情況下使用。
回答示範：
(1) (What) I learnt how to arrange the questionnaire forms in a scientific way and use them in the survey of a new beer.
(2) (Situation) In the investigation of customer opinions about the taste of a new kind of beer, I found that the questionnaire form was out of date and limited the freedom of responses.(3) (Actions)a) I consulted my boss and a good friend who works in a professional marketing research company and learnt a new way of arranging questionnaire forms.b) I designed two new forms, and my boss chose one of them.
(4) (The result) With the help of the converted form, our company obtained more objective and useful information.想要在面試中穩操勝算，寶潔八大問一定是不能避開的一關！
以上給出的是解題思路，但是大家在網申和真實面試中還是要結合自己的經歷來講。
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