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時尚打卡新地標 —— 紐約哈德遜廣場開業

A massive new mall just opened in New York. Here's what it's like to shop there

原文作者:Lauren Thomas 來源:CNBN

位於紐約曼哈頓的零售綜合體哈德遜廣場(Hudson Yards)於近日正式開業,這也是美國史上規模最大的私人地產開發項目。

項目整體佔地約1800萬平方英尺,其中零售面積達100萬平方英尺,包含商用寫字樓、高級公寓、購物中心、藝術裝置、酒店等多種業態。

除了Neiman Marcus的全新旗艦店外,商場引進了許多品牌,除了Dior、Cartier等奢侈品品牌,還有平價大衆的Zara、Uniqlo等快時尚品牌,以及M.Gemi、Mack Weldon等電商品牌。此外還有休閒運動空間3DEN及各種餐飲品牌。

許多公司也已經入駐或計劃入駐哈德遜廣場,比如Vayner Media、Coach母公司Tapestry、時代華納、歐萊雅集團等等。

哈德遜廣場的公寓(一室)每個月的租金在5000美元以上,高端連鎖健身品牌Equinox也即將開出旗下第一家酒店,爲其會員提供一個最大的健身會所。

It's finally here. A glitzy 1 million square feet of retail space opens at the Hudson Yards development in New York on Friday, promising to offer city dwellers and tourists alike a shopping experience unlike your traditional neighborhood mall.

The shops — built by two of the world's largest real estate developers, Related Cos. and Oxford Properties Group — are meant to appeal to shoppers on both the high and low end: ranging from apparel retailers Uniqlo, H&M, Zara and Athleta to luxury shops Dior, Fendi, Cartier and Tiffany.

And it even has an area devoted to brands like men's athleisure company Rhone, tech hub b8ta, shoemaker M.Gemi and men's underwear retailer Mack Weldon, that were all born on the internet.

Hudson Yards has nearly as many unique food options — cocktail bars, a Spanish food hall, craft coffee shops, and eateries run by celebrity chefs Thomas Keller and David Chang — to offer as it does retail.

A company called 3DEN has a space inside Hudson Yards where you can go take a nap on a Casper mattress, meditate on yoga mats, swing (yes, on an actual swing), grab a quick shower or take a phone call in a sound-proof booth.

The entire Hudson Yards development, which amounts to 18 million square feet onManhattan's West Side, is also going to be home to businesses like marketing guru Gary Vaynerchuk's Vayner Media, CNN, SAP, Warner Bros., Tapestry and L'Oreal.

One-bedroom apartments in luxury residential buildings nearby are going for at least $5,000 per month. And then, high-end fitness chain Equinox will open its first hotel ever, complete with its biggest gym for members ever, at Hudson Yards in June.

全新老佛爺百貨在法國香榭麗舍大道開業

6 Things You Need to Know About the New Galeries Lafayette

原文作者:Laure Guibault 來源:BoF

法國老牌百貨零售商老佛爺百貨公司(Galeries Lafayette Group)計劃在巴黎香榭麗舍大街上開設一間新店,開業時間定於3月2日。新店共有四層,佔地70,000平方英尺。

老佛爺百貨香榭麗舍店推陳出新,採用全新的零售模式,比如取經Selfridges,將餐廳嵌入商場內,融合時尚,設計,藝術、音樂等,以打造一個文化聚集地,爲消費者營造一個愉悅輕鬆的購物環境。

關於全新的老佛爺百麗香榭麗舍大道店有6個關鍵詞:

1、創立社交中心,不定期舉辦大師班、主題演講、音樂會等文創活動。

2、以混合批發零售的模式,代表核心品牌進行銷售,減輕庫存壓力。

3、推出個人造型師服務,瞭解消費者的生活方式。

4、引入各式餐飲。不僅設立美食廣場,還將有咖啡廳、餐廳等。此外,新店將設有一個屋頂餐廳。

5、沒有窗戶,與丹麥室內裝潢設計師比亞克·英厄爾斯合作,採用藝術裝置風格。

6、全新設計的試衣間

The venerable, family-owned French retailer Galeries Lafayette Group, which operates 62 Galeries Lafayette stores around the world, is set to open a four-story, 70,000-square-foot store on the Champs-Elysées, the largest retail space on the famed Parisian thoroughfare.

Galeries Lafayette Champs-Elysées certainly seems to be taking cues from its British peer on more than one level. Like Selfridges, the new store has developed its own hybrid retail model, is knitting experiences like restaurants into its offering and aims to become a cultural destination.

Here are 6 things you need to know about the plans for the new Galeries Lafayette Champs-Elysées:

A social hub to match the Virgin Megastore.The new Galeries Lafayette is aiming to replicate with space for events like book signings, master classes, keynotes and concerts, as well as Instagram-friendly features like flying carpets for shoes and a moving conveyor belt (like a sushi bar) for handbags.

A hybrid wholesale-retail model.Galeries Lafayette Champs-Elysees will curate and sell products on behalf of core brand partners, without taking on the risk of buying and holding inventory.

The retailer will only buy and resell product from smaller brands that are used to the wholesale model. Importantly, it’s all designed to feel seamless for the consumer and allow the store to assert its own identity.

Personal stylists, not salespeople.In lieu of traditional salespeople, Galeries Lafayette Champs-Elysées is deploying what it describes as a 300-person team of “personal stylists” recruited via Instagram and enrolled in a “retail academy” training programme devised with the Institut Français de la Mode (IFM).

A focus on food and beverage.A food court in the basement of the store will host several as yet undisclosed restaurant brands, as well as a cellar of 200 natural wines.

There will also be a coffee shop on the first floor, a restaurant on the second floor and a rooftop restaurant in the same building led by the team behind Loulou, Girafe and Monsieur Bleu.

No windows.Instead, Danish architect Bjarke Ingels turned a potential handicap into what he hopes will prove to be a signature, crafting a vortex-like tunnel from the main street to enter the store instead.

Fitting rooms front and centre.Galeries Lafayette has flipped the , placing them in prime locations with natural light, mirrors and colourful carpet by Pierre Frey and a view onto the avenue des Champs-Elysées, plus a dedicated staff.

Virgil Abloh推出LV全新Sneaker系列

Virgil Abloh’s New Louis Vuitton Sneakers Will Cost You a Lot of Money

原文作者:Victor Deng 來源:Footwear News

近日,LV品牌男裝創意總監Virgil Abloh推出全新設計的Sneaker系列。

爲了致敬經典的Sneakers設計,最新的LV 408共設計了三種不同的版本:低幫,中幫和高幫。鞋面使用優質小牛皮,並配以紅色,藍色和綠色等鮮豔的色彩。

此外,品牌還有單獨的黑色和灰色配色。Abloh還親自在鞋子的側面手寫路易威登品牌簽名。這款sneaker也在品牌2019年春季男裝系列秀場上亮相。

據瞭解,新推出的鞋款,每隻需要約6小時的時間製作,耗費近106個組件製作了20只鞋子。

目前,三個版本的sneaker可以在Louis Vuitton的網上商店購買,零售價在1,200到1,600美元之間。

Following months of anticipation, the first set of Abloh-designed LV sneakers are finally available for purchase now.

Paying homage to decades of iconic sneaker designs, the latest LV 408 trainer is offered in three distinct versions: low-top, mid-top and high-top. The shoes feature premium calf leather uppers that are accented by eye-catching hues including red, blue and green.

In addition, a separate black and gray colorway is available. Other design details include the signature Louis Vuitton branding handwritten by Abloh himself on the lateral sides. The sneaker first made its debut on the runway as part of the brand’s spring 2019 men’s collection.

According to Abloh, the shoe was crafted in Italy with about six hours of stitching required for each shoe. It took nearly 106 components to make the shoes with 20 pieces to make the sole alone.

All three versions of the Abloh-designed LV 408 Trainer are available now on Louis Vuitton’s webstore with retail prices ranging between $1,200 to $1,600.

Showfields在紐約開設“全世界最有趣的商店”

This department store takes everything about pop-ups and turns it into retail

原文作者:Ann-Marie Alcántara 來源:ADWEEK

自稱是“全世界最有趣的商店”的Showfields近日在紐約NoHo社區開設了一家旗艦店,共有三層,目前僅有一層開放營業。

旗艦店每層都有一個不同的主題。一層專注健康生活,二層以家居品牌爲主。其中入駐的品牌包括電動牙刷品牌Quip、毛巾品牌Weezie等。對於品牌來說,加入Snowfields可以很好的利用平臺的便利性。

Showfields比較獨特的地方在於,將商店設計成了藝術空間,藝術品分散在品牌的展位之間,並將整個三樓用於展覽“Showfields x Future/Past”

自2018年12月一層開放運營以來,Showfields也鼓勵品牌可以準備充足的庫存,贈送小樣等形式來讓消費者更好了解品牌,也加強消費者的購物體驗。

Dubbing itself “the most interesting store in the world,” Showfields, a new take on an old retail model by basically renting space to specific brands, today opened up three more floors in its flagship New York store.

Located in the city’s NoHo neighborhood, Showfields first opened up its doors in December, debuting only the first floor. Now, with the rest of the space opening up, only time will tell if consumers come flocking to a store filled with digitally native brands.

Part of the Showfields aesthetic is dedicating a different theme to each floor. The first floor focuses on wellness with brands like electric toothbrush company Quip occupying a booth, to a Pure Wow-dedicated area of “everyday” products from companies like Peace Out and NatureLab.

The second floor centers on the home and includes some first-timers trying out retail, like Weezie, a direct-to-consumer towel company, and a back area with seven curated merchants from Shopify.

Another allure of the space is the store’s museum-like aspect, with art dispersed between the brand’s booths as well as devoting the entire third floor to an exhibition called “Showfields x Future/Past.”

Customers and visitors can touch and play with each piece—and then take a slide down to the second floor. It’s the Museum of Ice Cream meets department store hybrid no one knew was necessary.

Since opening the first floor in December, Showfields is now encouraging brands to carry more inventory, as consumers want to walk out with something as opposed to getting it delivered.

租衣平臺Rent the Runway結束新一輪融資,估值10億美元

Rent the Runway hits a $1 billion valuation

原文作者:Megan Rose Dickey 來源:Teckcrunch

租衣平臺Rent the Runway剛剛結束了1.25億美元的一輪融資,估值爲10億美元。Rent the Runway總共獲得了3.37億美元的風險投資。公司計劃依靠這筆資金來擴大其訂閱業務。

Rent the Runway於2009年創立,旨在爲女性提供重要場合使用的知名設計師服裝租賃服務。2018年年底,Rent the Runway在舊金山開設了一個實體店,也是公司第五個線下門店。

Rent the Runway just closed a $125 million round led by Franklin Templeton Investments and Bain Capital Ventures. This round values the company at $1 billion. In total, Rent the Runway has raised $337 million in venture funding.

Late last year, Rent the Runway opened a physical location in San Francisco, marking the company’s fifth standalone brick and mortar space.

Rent the Runway, which launched about 10 years ago, has expanded from the sole offering of one-time rentals to now three offerings, including two subion offerings.

With the funding, Rent the Runway plans to scale its subion business, broaden its clothing and home decor offerings and open additional fulfillment facilities.

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