移动平台广告解决方案--Admob

来自专栏 Unity3D从入门到放弃5 人赞了文章

一、简介

AdMob 是行动电话广告市场，可提供用户在行动电话网路上播放广告。2006年AdMob创建于加州。移动网站（Mobile site）可选择加入AdMob，并启用AdMob的广告轮播，广告则在AdMob网站中置放。目前iPhone与Android手机上皆有此功能。2009年11月9日Google宣布以7亿5千万股份购入AdMob，正式投入移动设备上的广告市场。

Admob覆盖200多个国家，是美国最大的手机广告平台。

二、广告类型

总共分四种。

分别为：Banner（横幅广告） 、Interstitial（插页广告）、Rewarded Video（激励广告）。

Banner（横幅广告）：最常见的，就是平时看到的屏幕的底部或者顶部有一个横条的广告条。
Interstitial（插页广告）：类似启动页广告，整个屏幕显示一副广告。
Rewarded Video（激励广告）：这个玩国外游戏经常会看到，你看完一个广告视频，游戏会奖励你一些道具或者其他的什么（这个奖励是一个整数，在AdMob中可以设置数量，用户看完视频会得到这个数量的奖励，比如奖励3瓶药水，3条生命等。）。

三、实施过程

unity引擎在接入Admob广告时，过程非常简单：

1、首先下载googleads-mobile-unity，链接为：

googleads/googleads-mobile-unity?

github.com

注意：点击上图红色部分releases跳转的位置可以选择自己需要的SDK版本。下载完插件，把插件里包含的GoogleMobileAds.unitypackage的文件导入你的项目。导入项目后你的project里面会出现以下文件。

2、申请广告id

（1）前往AdMob官网注册账号，使用自己的Google账号即可（已注册的童鞋跳过此步骤）；

链接：

https://www.google.com/admob/?

www.google.com

（2）注册完成后，登陆账号，即可进入AdMob管理中心，如下所示：

在此界面，可点击左侧边栏中的选项进行信息设置，在此不在赘述。

（3）账号申请完成后，即可为自己的应用申请相应的广告id了，选择左侧边栏中的 「应用」 选项，如下图所示：

选择后，在右侧将会出现弹出窗体，点击窗体左下角的「添加应用」按钮：

在弹出界面填写应用发布信息（已发布的应用，可在此直接关联Admob，未发布的应用可在之后进行关联）：

在此篇文章中，制作一个测试案例，本人选择未发布，选择完成后，跳转至如下界面，填写应用信息，并为应用选择相应的发布平台，在此以Android平台为例，选择Android，如下图所示：

信息填写完成后，选择添加，即可成功创建自己的应用了，如下图所示：

在此图中可获取自己的应用ID，在之后的广告接入中需要配置，可提前记录下来。接下来可谓自己的应用创建广告单元，选择左下角的创建广告单元按钮，即可进入如下界面：

在此界面选择相应的广告模式即可进行创建，以横幅为例（其他两种创建方式相同），点击选择按钮，将进入如下界面，在该界面中填写广告单元名称：

点击高级设置，可进行广告单元类型、刷新频率、有效每千次展示费用低价设置：

设置完成后，点击左下角的创建广告单元按钮，即可完成广告创建。

创建完成后，将会获得横幅广告单元id，在此界面底部，可选择「完成」：终止广告单元创建，亦或选择「再创建一个广告单元」：继续进行广告单元创建。

本次Test案例，创建两个广告单元：横幅与插页。

3、代码逻辑，针对于Admob官方SDK，本人编写如下逻辑代码，进行广告接入：

AdmobLaunch.cs: 用于配置APPID，进行广告单元初始化

using System.Collections;using System.Collections.Generic;using UnityEngine;using GoogleMobileAds.Api;public class AdmobLaunch : MonoBehaviour { void Awake() { #if UNITY_ANDROID string appId = "填写自己的AppId"; #elif UNITY_IPHONE string appId = ""; #else string appId = "unexpected_platform"; #endif MobileAds.Initialize(appId); DontDestroyOnLoad (this.gameObject); } // Use this for initialization void Start () { } // Update is called once per frame void Update () { } #region GUI Button /* void OnGUI() { if (GUI.Button(new Rect(0, 200, 200, 200), "Request _ Interstitial ")) { GoogleMobileAdsDemoScript_Insert.Instance.RequestInterstitial(); } if (GUI.Button(new Rect(300, 200, 200, 200), "Show Ad Interstitial")) { GoogleMobileAdsDemoScript_Insert.Instance.Show(); } GUI.Box(new Rect(600, 200, 600, 200), "is ready Interstitial : " + GoogleMobileAdsDemoScript_Insert.Instance.IsReady()); if (GUI.Button(new Rect(0, 600, 200, 200), "Request _ Banner ")) { GoogleMobileAdsDemoScript_Banner.Instance.RequestBanner(); } if (GUI.Button(new Rect(300, 600, 200, 200), "Show Ad Banner")) { GoogleMobileAdsDemoScript_Banner.Instance.Show(); } if (GUI.Button(new Rect(600, 600, 200, 200), "destory Ad Banner")) { GoogleMobileAdsDemoScript_Banner.Instance.Destory(); } if (GUI.Button(new Rect(0, 1000, 200, 200), "Request _ RewardedVideo ")) { GoogleMobileAdsDemoScript_Video.Instance.RequestRewardedVideo(); } if (GUI.Button(new Rect(300, 1000, 200, 200), "Show Ad RewardedVideo")) { GoogleMobileAdsDemoScript_Video.Instance.Show(); } GUI.Box(new Rect(600, 1000, 600, 200), "is ready RewardedVideo : " + GoogleMobileAdsDemoScript_Video.Instance.IsReady()); } */ #endregion}

GoogleMobileAdsDemoScript_Banner.cs: 横幅广告接入逻辑，可配置广告单元不同状态的回调事件。

using UnityEngine;using System.Collections;using GoogleMobileAds.Api;using System;public class GoogleMobileAdsDemoScript_Banner : MonoBehaviour { public BannerView bannerView; public static GoogleMobileAdsDemoScript_Banner Instance; void Awake() { Instance = this; } public void Start() { RequestBanner(); } public void RequestBanner() { #if UNITY_ANDROID string adUnitId = "填写自己的BannerId"; #elif UNITY_IPHONE string adUnitId = ""; #else string adUnitId = "unexpected_platform"; #endif if (bannerView != null) bannerView.Destroy (); bannerView = new BannerView(adUnitId, AdSize.Banner, AdPosition.Bottom);// // Called when an ad request has successfully loaded.// bannerView.OnAdLoaded += HandleOnAdLoaded;// // Called when an ad request failed to load.// bannerView.OnAdFailedToLoad += HandleOnAdFailedToLoad;// // Called when an ad is clicked.// bannerView.OnAdOpening += HandleOnAdOpened;// // Called when the user returned from the app after an ad click.// bannerView.OnAdClosed += HandleOnAdClosed;// // Called when the ad click caused the user to leave the application.// //bannerView.OnAdLeavingApplication += HandleOnAdLeavingApplication; AdRequest request = new AdRequest.Builder().Build(); // Load the banner with the request. bannerView.LoadAd(request); } public void Show() { bannerView.Show(); } public void Destory() { bannerView.Destroy(); } public void HandleOnAdLoaded(object sender, EventArgs args) { MonoBehaviour.print("HandleAdLoaded event received"); } public void HandleOnAdFailedToLoad(object sender, AdFailedToLoadEventArgs args) { MonoBehaviour.print("HandleFailedToReceiveAd event received with message: " + args.Message); } public void HandleOnAdOpened(object sender, EventArgs args) { MonoBehaviour.print("HandleAdOpened event received"); } public void HandleOnAdClosed(object sender, EventArgs args) { MonoBehaviour.print("HandleAdClosed event received"); } public void HandleOnAdLeftApplication(object sender, EventArgs args) { MonoBehaviour.print("HandleAdLeftApplication event received"); }}

GoogleMobileAdsDemoScript_Insert.cs: 插页广告接入逻辑，可配置广告单元不同状态的回调事件。

using UnityEngine;using System.Collections;using GoogleMobileAds.Api;using System;using UnityEngine.SceneManagement;public class GoogleMobileAdsDemoScript_Insert : MonoBehaviour { private InterstitialAd interstitial; public static GoogleMobileAdsDemoScript_Insert Instance; void Awake() { Instance = this; } public void Start() { RequestInterstitial(); } public void RequestInterstitial() { #if UNITY_ANDROID string adUnitId = "填写自己的InterstitialId"; #elif UNITY_IPHONE string adUnitId = ""; #else string adUnitId = "unexpected_platform"; #endif if (interstitial != null) interstitial.Destroy (); // Initialize an InterstitialAd. interstitial = new InterstitialAd(adUnitId);// // Called when an ad request has successfully loaded.// interstitial.OnAdLoaded += HandleOnAdLoaded;// // Called when an ad request failed to load.// interstitial.OnAdFailedToLoad += HandleOnAdFailedToLoad;// // Called when an ad is shown.// interstitial.OnAdOpening += HandleOnAdOpened;// // Called when the ad is closed. interstitial.OnAdClosed += HandleOnAdClosed;// // Called when the ad click caused the user to leave the application.// //interstitial.OnAdLeavingApplication += HandleOnAdLeavingApplication; // Create an empty ad request. AdRequest request = new AdRequest.Builder().Build(); // Load the interstitial with the request. interstitial.LoadAd(request); } public bool IsReady() { return interstitial.IsLoaded(); } public void Show() {// if (IsReady())// { interstitial.Show();// }// else {// RequestInterstitial();// } } public void HandleOnAdLoaded(object sender, EventArgs args) { MonoBehaviour.print("HandleAdLoaded event received"); } public void HandleOnAdFailedToLoad(object sender, AdFailedToLoadEventArgs args) { MonoBehaviour.print("HandleFailedToReceiveAd event received with message: " + args.Message); SceneManager.LoadScene( "LaunchScene" ); ZTBubble.GameUIForm.isclose = true; } public void HandleOnAdOpened(object sender, EventArgs args) { MonoBehaviour.print("HandleAdOpened event received"); } public void HandleOnAdClosed(object sender, EventArgs args) { MonoBehaviour.print("HandleAdClosed event received"); SceneManager.LoadScene( "LaunchScene" ); ZTBubble.GameUIForm.isclose = true; } public void HandleOnAdLeftApplication(object sender, EventArgs args) { MonoBehaviour.print("HandleAdLeftApplication event received"); }}

GoogleMobileAdsDemoScript_Video.cs: 激励广告接入逻辑，可配置广告单元不同状态的回调事件。

using UnityEngine;using System.Collections;using GoogleMobileAds.Api;using System;public class GoogleMobileAdsDemoScript_Video : MonoBehaviour { private RewardBasedVideoAd rewardBasedVideo; // Create an empty ad request. AdRequest request = new AdRequest.Builder().Build(); public static GoogleMobileAdsDemoScript_Video Instance; void Awake() { Instance = this; } public void Start() { Init(); } void Init() { // Get singleton reward based video ad reference. this.rewardBasedVideo = RewardBasedVideoAd.Instance; // Called when an ad request has successfully loaded.// rewardBasedVideo.OnAdLoaded += HandleRewardBasedVideoLoaded;// // Called when an ad request failed to load.// rewardBasedVideo.OnAdFailedToLoad += HandleRewardBasedVideoFailedToLoad;// // Called when an ad is shown.// rewardBasedVideo.OnAdOpening += HandleRewardBasedVideoOpened;// // Called when the ad starts to play.// rewardBasedVideo.OnAdStarted += HandleRewardBasedVideoStarted;// // Called when the user should be rewarded for watching a video.// rewardBasedVideo.OnAdRewarded += HandleRewardBasedVideoRewarded;// // Called when the ad is closed.// rewardBasedVideo.OnAdClosed += HandleRewardBasedVideoClosed;// // Called when the ad click caused the user to leave the application.// rewardBasedVideo.OnAdLeavingApplication += HandleRewardBasedVideoLeftApplication; this.RequestRewardedVideo(); } public void RequestRewardedVideo() { #if UNITY_ANDROID string adUnitId = "填写自己的RewardedVideoId"; #elif UNITY_IPHONE string adUnitId = ""; #else string adUnitId = "unexpected_platform"; #endif // Load the rewarded video ad with the request. this.rewardBasedVideo.LoadAd(request, adUnitId); } public bool IsReady() { return rewardBasedVideo.IsLoaded(); } public void Show() { if (IsReady()) { rewardBasedVideo.Show(); } else { RequestRewardedVideo(); } } public void HandleRewardBasedVideoLoaded(object sender, EventArgs args) { MonoBehaviour.print("HandleRewardBasedVideoLoaded event received"); } public void HandleRewardBasedVideoFailedToLoad(object sender, AdFailedToLoadEventArgs args) { MonoBehaviour.print( "HandleRewardBasedVideoFailedToLoad event received with message: " + args.Message); } public void HandleRewardBasedVideoOpened(object sender, EventArgs args) { MonoBehaviour.print("HandleRewardBasedVideoOpened event received"); } public void HandleRewardBasedVideoStarted(object sender, EventArgs args) { MonoBehaviour.print("HandleRewardBasedVideoStarted event received"); } public void HandleRewardBasedVideoClosed(object sender, EventArgs args) { MonoBehaviour.print("HandleRewardBasedVideoClosed event received"); } public void HandleRewardBasedVideoRewarded(object sender, Reward args) { string type = args.Type; double amount = args.Amount; MonoBehaviour.print( "HandleRewardBasedVideoRewarded event received for " + amount.ToString() + " " + type); } public void HandleRewardBasedVideoLeftApplication(object sender, EventArgs args) { MonoBehaviour.print("HandleRewardBasedVideoLeftApplication event received"); }}