1、伸手摘星，即使徒勞無功，亦不致一手污泥。　　

            “When you reach for the stars you may not quite get one,but you won~t come up with a handful of mud either.”

　　2、不想犯錯？只要不再去想好的創意點子就行了。

　　“To swear off making mistakes is very easy.All you have to do is swear off having ideas.”

　　3、喪失謙遜，會危害我們的判斷力；自以為是，可以讓我們前進時栽跟斗。

　　“Loss of humility can wreck our judgment.Smug complacency can put a roadblock in front of our progress.”

　　4、廣告沒有永恆的成功。

　　“There is no such thing as a permanent advertising success.”

　　5、我相信，自我的滿足就是每天感覺自己的薪水一分一毫都是自己流血流汗賺來的。

　　“Personal satisfaction,I believe,must come in a day-to-day feeling that one has earned his or her pay.”

　　6、我從未見過，在任何真正偉大廣告誕生的過程中，沒有一點疑惑、沒有堆滿的字紙簍、沒有殫精竭慮，沒有對自我的惱怒和詛咒。

　　“Rarely have I seen any really great advertising created without a certain amount of confusion,throw-aways,bent noses,irritation and downright cursedness.”

　　7、有趣卻毫無銷售力的廣告，只是在原地踏步；但是有銷售力卻無趣的廣告，卻令人憎惡。

　　“Fun without sell gets nowhere but sell without fun tends to become obnoxious.”

　　8、做生意的唯一目的，就在服務人羣；而廣告的唯一目的，就在對人們解釋這項服務。

　　“The sole purpose of business is service.The sole purpose of advertising is explaining the service which business renders.”

　　9、這家公司從不曾刻板而無趣。這是我們珍貴的資產，也是每天兢兢業業的原動力。

　　“One thing this company has never been is stuffy.And this is a valuable thing not to have been and is very much a part of what makes us tick.”

　　10、簡單點吧！讓我們挑最明顯的特點-最共通的事物-把它做得非比尋常地好。

　　“Keep it simple.Let~s do the obvious thing-the common thing-but let~s do it uncommonly well.”

　　11、最可怕的未來，就是萬一我們得了「肥腦症」（Fatheadism),兩耳之間別無長物，只有肥油，足以致我們於死地。

　　“The most fearful possibility that lies ahead is that we might contract‘fatheadism’-fat between the ears can destroy us.”

　　12、我們希望消費者說：「這真是個好產品」，而不是說：「這真是個好廣告」。

“We want consumers to say,‘That~s a hell of product’instead of ‘That~s a hell of an ad.’”

　　13、企劃廣告時，就該想到如何銷售。

　　“Plan the sale when you plan the ad.”

　　14、即使不考慮道德因素，不誠實的廣告也被證實無利可圖。

　　“Regardless of the moral issue,dishonesty in advertising has proved very unprofitable.”

　　15、如果你無法將自己當成消費者，那麼你根本就不該進入廣告這一行。

　　“If you can~t turn yourself into your customer,you probably shouldn~t be in the ad writing business at all.”

　　16、如果你在芝加哥做不出好廣告，換到別的地方也無濟於事。

　　“If you can~t make a good ad in Chicago,you can~t make one anywhere.”

　　17、有能力的創意人員，不會認為他的工作只是做一則或一套廣告，他一定會下功夫去了解影響產品銷售的其它因素。

　　“The competent creative man does not approach his job solely in terms of making an advertisement, or a series of advertisements.He must approach it with a clear understand of what other factors are in volved in the sale of the product.”

　　18、在這個沒人知道明天是什麼樣子的世界裏，唯一能教人免於沮喪發狂的東西，就是樸實原始的作品。

　　“In a world where nobody seems to know what~s going to happen next,the only thing to do to keep from going completely nuts from frust ration is plain old-fashioned work.”

　　19、對生活抱持全面*的好奇，仍是偉大創意人員成功的祕訣。

　　“Curiosity about life in all of its aspects,I think, is still the secret of great creative people.”

　　20、我們生活的真正目的，便是透過創意和點子，為客戶塑造商譽並不斷開創銷售佳績。

　　“Our real purpose in life is that of improving the sales effectiveness and reputation of our clients through ideas.”

　　21、如果我們努力去尋找的話，總會有改進的空間，在某處等着我們。

　　“There is a paradise of improvement awaiting us if we search hard enough for it.”

　　22、我漸漸學到，為當時不受歡迎的想法或觀念而戰，永遠是值回票價的，千萬別屈服匆促而輕率的大眾協議。

　　“I have learned that it pays to fight for concepts and causes that may appear unpopular at the moment ,rather than following the course of quick and easy agreement.”

　　23、很明顯的，公司不可能比員工成長得更好或更快。

　　“It is apparent that the company can~t be any better or bigger than the growth of the people in it.”

　　24、廣告是人與人溝通的行業。我們應永遠力行這個原則。

　　“In this agency business we are people talking to people,and that~s what we should keep running through our fingers.”

　　25、我們製作銷售產品的廣告，但也請記住，廣告負有廣泛的社會責任。

　　“Let~s gear our advertising to sell our goods,but let~s recognize also that advertising has a broad social responsibility.”

　　26、如果你並不擁有十足的創造力，豐富的想像力，對萬事萬物也沒有太多的好奇和疑問，那麼，我勸你最好離廣告這行遠一點。

　　“If you~re not fertile and imaginative and full of wonder and curiosity,I urge you to stay away from advertising.”

　　27、所謂的「拜大主義」，就是冰封固有操守而火熱追求利潤。

　　“‘Too-bigness’has set in when the hot pursuit of profits cuts corners on old-fashioned ethics.”

　　28、一個真正優秀的創意人員，對實事求是比能言善道更有興趣，對感動人心比甜言蜜語更覺滿足。

　　“A really good creative person is more interested in earnestness than in glibness and takes more satisfaction out of converting people than in ‘wowing’them.”

　　29、創意給人生命和生趣。

　　“Ideas alone enable a man to survive and flourish.”

　　30、當一個人從骨子裡深深瞭解什麼是對的，並時時身體力行，他便能免於落入妥協的陷阱-沒有人能收買或腐化他。

　　“When a man knows deep in his bones what is right,and keeps acting on it,he avoids the trap of compromise-he remains incorruptible.”