BBC原文網址：http://www.bbc.co.uk/news/business-24393387

 

 

(翻譯練習)

The photo sharing service Instagram announced it will start placing ads in US users photo streams in a posting on its website.

主打照片分享服務的Instagram，在它的網站上宣佈，即將開始在美國使用者的照片串流之中放置廣告。

"We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business," it said.

它說：「我們對未來有很大的想法，而要能使這些想法成真，有一部分要讓Instagram成為一個能延續下去的生意。」

Ads will appear in a few months and involve just a handful of firms.

廣告將會在數個月後出現，並且只有少數的企業參與而已。

Instagram was bought by Facebook for $1bn (£619m), but has never made a profit.

Instagram被臉書用10億美元(相當於6千1百90萬歐元)買下，但至今仍未獲利。

The company, which now has 150 million users, has been a favourite among consumers but has long left analysts wondering how it could turn enthusiasm among photographers into a business model.

這家如今擁有1500萬使用者的公司，已經成為了消費者之間的寵兒。但有不少左派的分析家好奇，它究竟會如何將使用者(攝影師)的熱忱，和商業型態相互結合呢？

Early efforts by Instagram to generate revenue were met with user backlash, such as when the company changed the terms of service to seemingly indicate that it would own user images and could sell those images to advertisers.

早期Instagram為了獲利所做的努力，是符合使用者的反應意見，例如它曾改變了服務的條款，使得表面上擁有了使用者們的照片，並能夠將這些照片銷售給廣告商們。

The failure of this move was acknowledged in the company's posting.

這間公司(Instagram)張貼的消息中公認了這次行動的失敗。

 

Social media boom(社羣媒介聲名大噪)

"As always, you own your own photos and videos. The introduction of advertising won't change this," it said.

它說：「如同以往，你擁有自己的照片和影音。廣告的介紹並不會影響這項事實。」

In an interview earlier this year with the BBC, Instagram co-founder Kevin Systrom said that Instagram must "found its own future."

在今年先前的一場與BBC的會談之中，Instagram的共同創辦人Kevin Systro 說：「Instagram一定會找到屬於它的未來」

Social media advertising is a booming business in the US.

在美國，社羣媒介的廣告成了一門炙手可熱的生意。

According to research firm eMarketer, advertisers will spend $9.5bn on social network ads worldwide this year.

根據eMarketer這間公司所做的研究，今年廣告商將會支付95億美元在全世界的社羣網絡廣告上。

Facebook has boosted its efforts to gain a larger share of this ad spending.

臉書已經加足馬力，準備去大量分享這塊「廣告大餅」。

This year, the company's share of global mobile ad revenues will rise to 15.8% from 5.35% last year.

 今年，這間公司(Instagram)經由全世界的行動裝置所獲得的廣告收入，將會從去年的5.35%攀升至15.8%。

 

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