面對廣交會的那麼多參展商，如何快速的吸引與會者的眼球，並且在有限的時間裡，與更多的潛在客戶有效溝通呢？以下這7個參展技巧希望對你有所幫助。

Facing with so many exhibtors, how can we attract buyers rapidly in limited time and communicate effectively with potential customers? I hope that the following 7 tips can be helpful.

1、開放的肢體語言

Exoteric body language

現在，人們正走過一個個展位，如果沒有人跟他們互動，他們很可能就徑直走過。你可能沒有想到，一個小小的互動，會對獲得對方關注帶來多大的作用。

People may just pass by your booth if nobody interacts with them. You will be surprised how effective it is to get their attention with interaction.

首先，no sitting。坐在那裡，對路過的潛在客戶而言，意味著一個大大的「No！」。一天下來，相信作為參展者，你的腳一定又酸又痛。參觀者一天硬地板逛下來，他的腳不比你的好到哪裡去。

First, do not sit. It』s quite a NO for those customers. I believe you must be very tired, but please note that customers are the same.

2、打招呼

Greeting

我們常常會有兩種打招呼方式：一種是當參觀者正走進你的攤位時跟他們打招呼；另一種是跟通道里的參觀者打招呼。對於那些走進攤位的，他們能走進來，說明他們想了解你的攤位，對於這些人，你需要密切關注他們的需求。參展人員需要把你的攤位當成自己家，自己是家裡的主人，要熟悉攤位的一切情況，跟攤位門口的人打招呼，詢問他們有什麼需求。

There are generally two ways of greeting: One is when the visitors come to your booth and you greet them. The other is that you greet visitors on passageway. For those who come in your booth, you should pay close attention to their needs because they apparently want to know more about your booth. You should consider the booth as home and you as the host which requiresyou to get familiar with everything about the booth. You should also greet the people and enquire what they need.

3、讓通道上的人駐足

Try to make people stop at your booth

有些參觀者會在經過你的攤位時慢下腳步，有些人則是跟你有眼神交流。這種情況下，你就要採取行動，你會驚奇地發現，一個友好的hello作用如此之大。最大化地利用你們的派發資料，參觀者常常會因為遞上的禮物或獎品贈送而放慢自己的腳步，饒有興趣地想了解你的展位里有些什麼。需要注意的是，這個時候你的目標不是銷售，而是讓對方停下來跟你談話。

Some visitors may slow down when going through your booth and some may have eye contact with you. In this situation, you should take actions and you will be astonished that a friendly hello is very powerful.You can make full use of your brochures and the visitors usually stop on account of the presents or prize and they will be interested in your booth. You need to know that at this time your goal is not to sell the products but have them stop and talk with you.

4、快速識別

Have quick recognition

在展會上，你跟參觀者交流的時間是非常有限的，參觀者也是良莠不齊。所以你需要在有限的時間內，高效辨別出哪些是你的目標客戶。同時還要注意與對方建立和維持友好的關係。對待展會上的參觀者，不要把他們都當成一個個生意號碼，你應該讓他們感覺跟你交流很棒。

At the exhibtion, the time for you to communicate with visitors is limited. The visitors are uneven in quality. So you need to distinguish your target customers from those visitors in limited time. Meanwhile, you should establish good relationship with them.Do not treat the exhibitors as the source of profit. You need to let them feel great to talk with you.

5、交叉銷售

Introduce customers to your colleagues

基於攤位大小、參展人員數量以及你在展會上的角色，你可能會碰到客人需要跟你們公司其他人交流。在這種情況下，你應該親自把客人帶過去並正式地介紹你的同事，同時告訴你同事客人的需求是什麼，這樣客人就不用再把問題說一遍，客人也能感覺到你很認真地傾聽了他的需求。

Based on size of your booth, quantities of exhibitors and the part you play in exhibition, you might find that the customers need to communicate with others from your company. Under this circumstance, you need to bring your customers there and introduce your colleague formally and tell your colleague customers』 needs. Then customers don』t need to restate their questions and if you do so, they will know that you listen to what they said carefully.

6、獲取信息

Gain information

不同的展會拿到客戶信息的途徑有所不同。一般來說，名片或銷售卡片是最基本的方法。還有一些方法，比如用掃描器掃描對方胸卡可以很快獲得對方信息。大部分的展會上，展會組織方提供掃描儀租賃服務。

Ways of gaining customers』 information differ from various exhibitions. Generally, business cards or sales cards are the basic methods. What』s more, you will gain customers』 information when you scan their badges with scanner. The organizers of most of the exhibitions provide rental service of scanners.

7、結束交流

Finish the interaction

在展會上，你的時間是有限的，你不可能在展會上跟每個人都像朋友那樣輕鬆愉快地聊天。即使對方是優質潛在客戶，當關鍵問題都談完了，你就要主動結束談話，去處理其他客人。結束談話的一個好辦法是感謝對方的來訪並送上小禮物。給對方你的名片和一份不太昂貴的免費樣品，這樣的做法結束雙方交流也不會讓對方有不好的感覺。

Your time is insufficient on exhibition.You can』t talk with everyone happily and relaxedly as if they are your friends.Even though they are potential customers of high quality, you need to take the initiative to end the conversation to deal with other customers. One of the greatest ways to finish the conversation is to thank for their visit by giving them a gift. You can also give them your business card or a normal sample to end the conversation.

願各位在廣交會上大展手腳，獲得更多客戶與訂單！奉上廣交會的時間表給大家。

Wish you a good success on Canton Fair to gain more customers and orders! Here is the schedule of Canton Fair for you.

2017春季第121屆廣交會時間表——展出安排：

Schedule of the 121st CantonFair in 2017 spring:

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