Education in China – An Entrepreneurial Perspective | SAT/SSAT Test Prep Blog
With the rapid rise of China as a major player on the global economic stage, several industries are seeing a rapid expansion: luxury goods and services, healthcare, and education among them. As purchasing power increases along with the number of prosperous Chinese people and the value of the renminbi, consumers are becoming more discerning in their choices. The effect within the education field is especially significant.
The education industry in China can be split into several categories: public schools; private schools; extracurricular/supplementary tutoring; language training; certificate or professional qualifications preparation; test preparation; arts, sports, and other training; vocational training; management education; and online education. The country』s private education has grown rapidly, stimulated by the desire of an increasing number of Chinese students to study abroad. According to the Investigation Report on the Trend of Going Abroad for Study 2011 (released by www.eol.cn), the number of Chinese students studying abroad increased by more than 25% annually between 2009 and 2011. Chinese students with ambitions to study abroad have a number of considerations to take into account.
As the private education sector has expanded, competition amongst test preparation institutions and private education service providers has stiffened. With ever more options to choose from, how does a consumer differentiate amongst education providers when seeking preparation for overseas study? Generally there are two principal services to consider: test preparation and consulting/counseling/advisory support.
When choosing a test preparation institution, the most important consideration from the consumer』s perspective is the track-record of results that the particular institution has produced. There is no better indicator of future performance than past performance. Factors to weigh include the length of the institution』s history, average score increases over a specified period of time, the range of services the institution offers, and how students』 attitudes to test preparation and academics have been influenced or changed by the particular institution and its educators.
Choosing whether to study abroad or stay in China for post-secondary education is a big decision that must be made carefully, with many factors taken into consideration. However, once the decision is made to go abroad, it is essential to find the best team of people possible, to help effectively and to efficiently prepare for it.
Sam Hwang
Founder/CEO
New Pathway Education & Technology Group
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